Narrative Film

A vehicle for storytellers, artists and visionaries for over a century, narrative film is a natural starting point for our exploration of SIE. It has rapidly become one of the most influential mediums of the modern age.

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Narrative Film

Our study made one thing clear: not only can narrative film have social impact, it can have social impact at scale. Period.

Anthony Leiserowitz

Director of the Yale Program on Climate Change Communication and a Senior Research Scientist at the Yale School of Forestry & Environmental Studies

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How do you strike that balance between the storytelling and the message, between entertainment and social impact?

Reginald Hudlin

Producer and director

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When you have a platform as big as TV or film, it shouldn’t be wasted on just entertaining.

Gina Prince-Bythewood

Writer and director

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Previous chapter What is SIE?

Next chapter Documentary Film

The State of SIE

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Introduction

Teri Schwartz: Welcome note

Peter Bisanz: The State of Social Impact Entertainment (SIE) introduction

Narrative Film

How Milk captured a watershed LGBT moment in history

How Spotlight shows detail is everything when highlighting an issue

The power of film to show ordinary people doing extraordinary things

How The Day After Tomorrow put climate change on the map

To move and empower people you need a really good story

The Hidden Figures film campaign shows why it’s worth going the extra mile

Why is it a fight for filmmakers to tell the stories that need to be told?

For a film to make a real difference weave social impact into the storytelling

Documentary Film

How an innovative strategy gave Before the Flood a record-breaking audience

Why is uncomfortable viewing frequently the most impactful?

Doc Society works to harness the magic of film, but how?

How Chasing Ice micro-targeted film viewers to affect real change

Why story should always come before entertainment in documentary films

Why imagination is the vital component when it comes to social change

How documentaries can be used to transform information into inspiration

Impact is important but it needs to be quantified to make a difference

Television

The revolution will be televised via public service broadcasting

Why do producers and writers need to keep a finger on the pulse?

Why a show needs to join the public zeitgeist to make a lasting difference

How Will & Grace proved the contact hypothesis of psychological theory

Theater

How The Vagina Monologues demonstrates the power of theatre

Can theater be considered the most essential artform of democracy?

Using the immediacy and intimacy of theatre to champion diversity

How does storytelling hold a mirror up to society?

Emerging Forms

Finding a sense of meaning, purpose, and identity in short form content

Why is less more when it comes to digital short form content?

Is VR the perfect tool to make people feel and connect to an issue?

SIE Agenda

How can storytelling spark people’s inner activist and inspire change?

Why social impact campaigns need the right partners behind them

Far from being a luxury, increased diversity is a business imperative

Why changing an industry means transforming it from the top down

Can we handle conflict and build sustainable peace through media?

The Bigger Picture

How do stories hold infinite power to inspire social impact?

Entertainment in its many forms is the great shaper of culture

To create substantial social impact the bigger the idea the better

Why convening and collaborating makes for the greatest impact

Delivering social impact with a community rather than for a community

How can filmmakers be empowered to tell the stories that matter?

Focus where the need is greatest and the intervention most strategic

Can equity investing provide effective funding for social impact films?

Are a film’s production values just as important as a compelling story?

Why collaboration is at the heart of social impact entertainment

Built on multiple partnerships an independent film is anything but

Narrative Film

How Milk captured a watershed LGBT moment in history

How Spotlight shows detail is everything when highlighting an issue

The power of film to show ordinary people doing extraordinary things

How The Day After Tomorrow put climate change on the map

To move and empower people you need a really good story

The Hidden Figures film campaign shows why it’s worth going the extra mile

Why is it a fight for filmmakers to tell the stories that need to be told?

For a film to make a real difference weave social impact into the storytelling